Whether we’re talking about Twitter updates in 140 characters or Vine video clips no longer than six seconds, many people are clamoring to communicate more through less.
Some critics say Twitter statuses and short Vine videos are gloomy reminders that society can no longer focus. Modernity is killing our attention span, they say. Just look at this super-short aberration!
I’m not here to argue the finer points of dwindling mental capacity. I haven’t done enough research to take a stand. But I do think it’s interesting to note that abbreviated media isn’t exactly cutting edge. It has been around a while.
A publicity photo for the Edison Kinetoscope
More than a century, actually.
Quick history lesson:
At the end of the 19th century, Thomas Edison — yep, the guy who developed the electric light bulb — invented an early motion picture camera (called a Kinetograph) and a device to view the films (Kinetoscope). The films were short and sweet; Edison suspected people couldn’t endure the “flickers” for long.
The new technology was a hit.
Kinetoscope parlors started popping up around the country. People were eager to spend their hard-earned money to catch a few seconds, maybe a minute, of moving images. Continue reading
Online content creation shows no signs of slowing down in 2013. Many companies planned to increase spending on content marketing this year, and who can blame them? Content marketing has a long history and, in digital times, cutting-edge significance.
After all, content is the cornerstone of your online presence. It’s the stuff visitors usually flock to the internet to consume, and if it’s created well enough, it will have visitors coming back for more.
Your presence online matters a lot in 2013. Active internet use continues to increase, encompassing huge segments of the population. 67 percent of adult internet users in the United States use social media. (And that figure hops to around 80 percent if you’re counting internet users younger than the age of 50). Even demographics once resistant to the internet are beginning to check email!
Increased interest in content-driven marketing tactics have meant that staggering amounts of online content is being produced, sometimes by companies and individuals that have never tried to be a publisher before.
What will that mean for online content creation throughout the rest of 2013 and beyond? Here are a few of my predictions. Continue reading
When companies mess up, online sentiment can take a nosedive. Just ask the fitness center in San Francisco that failed to pay a freelancer. (They now have one seriously disgruntled Yelp page!) [Update: Looks like most of the angry reviews have been removed.]
That’s one of the reasons online sentiment analysis has caught so much attention lately. Businesses and individuals need to know the buzz in their industry and whether they’re apart of it, for better or worse.
A slew of social media monitoring tools have cropped up to accommodate this need. While they don’t tend to offer the kind of robust analysis that dedicated sentiment analysis are designed to produce, they do allow you to “listen in” to conversations and glean useful insights.
If you’re looking to do online sentiment analysis but you’re struggling with a limited budget, here are five free social media monitoring tools to get you started! Continue reading